On 17 March, IRI Indonesia held a nation-wide “paperless campaign” with Muhammadiyah University Riau, which drew the participation of more than 200 people. Participants represented all Muhammadiyah Universities and colleges across Indonesia, and the proceedings included remarks from rectors and deans from several associated institutions. Riau was strategically selected as the site for the campaign, as it is home to the world’s largest paper company. The purpose of the campaign is intended to eliminate paper use across Muhammadiyah Universities and colleges and raise awareness about how pulp and paper is a key driver of deforestation. IRI Indonesia also conducted a Love Forest campaign on the border between an intact forest and a heavily deforested area, again to raise awareness and visibility of the environmental, social and economic threats posed by deforestation.