IRI Brazil continues to raise awareness on importance of Amazon rainforest conservation through screenings of Amazônia Viva film

IRI Brazil continued to leverage the Amazônia Viva film to raise awareness on the importance of combatting deforestation in the Amazon by conducting seven screenings of the film that reached over 12,000 people. During the 20th Free Land Camp – ATL 2024 convened by the Coordination of Indigenous Organisations of the Brazilian Amazon (COIAB), IRI Brazil presented key messages of Indigenous Peoples concerning rainforest conservation through a screening of the Amazônia Viva film, which reached a total of 1,494 people – of whom more than 80 percent were Indigenous leaders from all regions of the country. IRI Brazil also participated in the XXII Congress of the Environmental Public Prosecutor’s Office convened by the Brazilian Association of Members of the Environmental Public Prosecutor’s Office (ABRAMPA) from 24-26 April. IRI Brazil presented the Amazônia Viva film to 64 public officials, with an aim to inform strategies and programs for education, awareness-raising, and civil society engagement in the socio-environmental agenda. The screening paved the way for several opportunities for partnership with IRI Brazil, including for the use of the film in awareness-raising efforts among authorities in the judicial system throughout the country. A screening of Amazônia Viva was also held for 15 leaders at the Sixth Independent Presbyterian Church of Sorocaba. Taking advantage of its presence in the city of Sorocaba to raise awareness among the religious leaders of the Presbyterian Church, a screening was also held for 172 students from the Professor José Roque Almeida Rosa State School. Similarly, IRI Brazil facilitated an exhibition of Amazônia Viva at the Luziânia Municipal Basic Education Centre. The film was viewed by a total of 115 people, including teachers and elementary school students. This school serves a population that has very little access to modern technological resources such as virtual reality goggles, and have never had any contact with the Amazon rainforest. IRI Brazil also presented its work and Amazônia Viva to the Ecumenical Water Network (REDA), which consists of seven key organisations aimed at mobilising religious and faith institutions to promote water conservation in Brazil, including: the National Council of Christian Churches of Brazil (CONIC); the Oca do Sol Institute; the Ecumenical Coordination of Services (CESE); the United Religions Initiative (URI); the Centre for Studies and Social Action (CEAS); and Agora Brazil. At the end of IRI Brazil’s presentation, REDA’s member organisations expressed their interest in supporting IRI Brazil’s work, particularly in raising awareness on the importance of preserving the Amazon and mitigating deforestation and forest fires.  Finally, Amazônia Viva has been one of the main attractions in the Museum of Tomorrow in Rio de Janeiro, having been viewed by a record audience of over 50,000 people in the course of 11 months. In the first quarter of 2024 alone, the film was viewed by 10,373.