As part of its outreach efforts, the Amazônia Viva film was exclusively showcased to 10 “mega influencers” that collectively command a following of 76 million people. Each influencer shared a dedicated post emphasizing the significance of the Amazon and the urgent need for its preservation. By considering a conservative estimate based on their open data, encompassing interactions and follower count, IRI Brazil anticipates this collaboration reached a projected audience of 1.2 million people.
