Amazônia Viva estimated to reach 1.2 million people through collaboration with influencers

As part of its outreach efforts, the Amazônia Viva film was exclusively showcased to 10 “mega influencers” that collectively command a following of 76 million people. Each influencer shared a dedicated post emphasizing the significance of the Amazon and the urgent need for its preservation. By considering a conservative estimate based on their open data, encompassing interactions and follower count, IRI Brazil anticipates this collaboration reached a projected audience of 1.2 million people.