IRI Brazil used its virtual reality film, “Amazônia Viva,” as a transformative communication tool, screening it in more than 40 strategic locations, including universities, government ministries, faith communities, and meetings with Indigenous Peoples.
These screenings reached over 12,000 people and catalyzed new partnerships with Catholic communities and universities, mega evangelical churches, entities from other religions, and state ministries of education. The film was also screened at prominent national forums, including the National Environment Conference, further legitimizing it as a tool for multisectoral engagement.
Post-screening discussions consistently generated commitments from participants to support climate action, start school projects, or participate in future science immersion trainings. By combining immersive media with the voice of Indigenous Peoples and the reality of tropical forests, IRI Brazil has created an emotionally resonant experience that opens new channels for communicating with the public and policymakers.
The film has become a central asset in IRI Brazil’s toolkit to inspire engagement and spark discussions about the importance of the Amazon and the rights of the Indigenous Peoples who are its guardians. IRI Brazil also consulted with socio-environmental leaders, such as Marina Silva (Minister of the Environment), Tasso Azevedo (MapBiomas), and Adalberto Veríssimo (Projeto Amazônia 2030), and Indigenous leaders to shape the script for Amazônia Viva 2, a sequel that will be released at COP30 and will focus on the threats and destruction of the Amazon.
As a result of the film screenings, several new partnerships were established, including a commitment to host a scientific immersion training for legislative directors from all 27 federal units in Brazil.
