Much of IRI Peru’s March communications work focused on the second year of the No Forests, No Life campaign, especially its election-focused use of the Grade Your Candidate tool. Through radio, interviews, partner platforms, videos, digital content, and printed materials, the campaign linked forest protection to democratic responsibility and informed voting. Open-media interviews alone reached an estimated 270,000 people, while the campaign’s broader communications push was estimated to reach about 1.5 million people. By combining traditional media, local partnerships, and practical voter-facing tools, IRI Peru significantly expanded campaign visibility during the election season.
