Throughout April, IRI Brazil used Amazônia Viva and Amazônia Forever to carry out socio-environmental awareness activities in the Legal Amazon and the Federal District. Screenings took place in religious communities, public schools, cultural spaces, institutional events and Indigenous mobilizations, reaching students, educators, children, Indigenous leaders and wider community audiences. In Acre, three screenings reached around 78 participants; in Pará, four screenings reached around 145 participants; and in the Federal District, three major screenings reached around 405 participants. In total, 10 screenings reached approximately 628 people directly. By using immersive media to make forest loss, Indigenous leadership and climate risk feel immediate, IRI Brazil is turning public awareness into a stronger social foundation for forest protection.
