Continuing its commitment to raise awareness and foster education for religious leaders on forests, climate change and the rights of indigenous peoples and traditional communities, IRI Brazil organized an immersion visit for 40 Evangelical leaders to the National Center for Monitoring and Alerting of Natural Disasters (CEMADEN) and the National Institute for Space Research (INPE) on September 26th and 27th. For this visit, the focus was on engaging Evangelical communicators active in the Amazon and across several influential capital cities of the country, with two groups: (i) seasoned professionals engaged with traditional media outlets, including radio, television, and evangelical newspapers, and (ii) young evangelical digital influencers. The first group brought together leaders and experts from prominent media companies hailing from 6 of the 9 states within the Legal Amazon region (Roraima, Pará, Acre, Maranhão, Amazonas, and Tocantins), along with representatives from other federal units (including the Federal District, Pernambuco, Rio de Janeiro, Minas Gerais, São Paulo, Paraná, and Espírito Santo). Among the young participants were influential figures, with some boasting substantial followings, a few commanding audiences of 1 million followers on Instagram and over 7.5 million on TikTok. According to the monitoring conducted during and after the visit, all 14 digital influencers actively shared content across their social media platforms during the two-day event, collectively reaching a staggering 10 million people.
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